PAKISTAN: A SORRY STATE OF DIGITAL DIPLOMACY
September 28, 2017
According to Twiplomacy Study 2017, 92 percent of UN member states including government heads and foreign ministers are present on Twitter, and 88 percent are present on Facebook. These world leaders, foreign ministers and diplomats use social networking sites to communicate with the foreign public directly on a global level.
Sophisticated yet user-friendly tools and technologies help to catalyze the process of public diplomacy. The standard operating procedure of public diplomacy remains the same (message, target audience and tactics), but online networks have facilitated the process of engaging foreign publics.
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