Pakistan’s Electronic Media on Social Media during the 1st half of 2017
July 22, 2017
During the 1st half of 2017, more attention was paid to Electronic Media on Social Media. ARY News got first, Express News second, Samaa third, Geo News, and Dunya News were on fourth and fifth respectively. A special report was presented by research and analysis desk of Voice of Pakistan Forum.
During the first 6 months of 2017, ARY News was leading Facebook and Express News maintained the first position on Twitter. Express News on Facebook, while Geo News prevailed on Twitter when it came to posting people engagement. Express News became successful to engage 10 million people persistently. Neo TV, 92 News HD, and Dawn News increased their staff to manage social media more effectively. People on Facebook mostly shared and liked posts of Express News, ARY News, Samaa and Dunya whereas ARY, Geo and Dawn News were considered more reliable on social media.
In addition, viewership of Neo News, 92 News, Bol News and 24 News was increased. The popularity graph of Aaj News and Abb Takk News was gone down. News One, Capital TV, Din News, Channel 5 and 7 News did not pay any importance to social media. Geo News was the most criticized channel on social media whereas Dawn News comes second.
- The most active Electronic Media pages on Facebook posted 250-350 updates weekly. Geo News was the most tweeted Electronic Media Channel. Dawn News in Blogs, Samaa in Videos, Express in national & interesting News, ARY and Geo in Political News remained on Top, whereas Geo, ARY, and Dunya remained popular in analysis on news.
In the first six months of the year, Arshad Sharif, Iqrar-ul-Hassan, and Waseem Badami were liked more on ARY NEWS. Kamran Khan and Sohail Warraich were found to be more popular on Dunya News, Rauf Klasra Channel 92, Orya Maqbool Jan of Neo TV were popular on social media. The Program of Geo News “AAJ SHAHZAIB KHANZADA K SATH” become popular on social media, while Samaa failed to make any program popular on social media. Javed Choudhury’s discussion and the book of Raymond Davis were also trending topics to be discussed on Social Media.
Geo News and ARY News left a great impact on Panama Case. Both channels split the public opinion. Most frequently watched trends on Twitter were related to Panama case. Selective media exposure to the topic is prominent in Pakistani electronic media viewership.
Highly discussed subjects were: Qamar Javed Bajwa, Raheel Sharif as Chief of Islamic Alliance, 23rd March Parade, Dawn Leaks & ISPR Tweet, Maryam Nawaz’s Tweet & German Journalist reply, Prince of Qatar, Taloor hunting, Parachnaar incident, Operation Raduldasaad, water issue in Karachi and problems of K-Electric.
Meanwhile, discussions and debates were watched during Ramzan Transmission. BOL News had to face heavy criticism due to exaggerated claims. Pungent criticism was made on game shows of different channels on Social Media.